PRESS AND OUTDOOR CAMPAIGN
Corporate campaign to promote employment of disabled people encouraging them to believe in their ambitions and get a successful career at SNCF.
OUTDOOR CAMPAIGN FOR NEW GREEN COKE
Copywriting of 3 headlines for the launch of new green Coke. National outdoor campaign to promote the diversity of the brand range.
SUMMER IN-STORE CAMPAIGN
Copywriting of several headlines for a campaign promoting summer icy and fruity range of new Costa Coffee beverages in stores.
COPY FOR SALES BROCHURES
Copywriting of headlines and bodycopy for several new cars sales brochures such as the 208 Gti, the 208 XY or the 308.
ADAPTATION OF TV COMMERCIAL
Creative adaptation of french Amazon TV commercial. Writing of the french voice-over, adaptation of captions, casting of VO talent and VO direction of the french recording.
PRINT AND IN-STORE CAMPAIGNS
Print ad for Knorr soup and in-store promotional campaign for new Knorr Vie products mixing fruits and vegetables.
ADAPTATION OF GLOBAL TV CAMPAIGNS
Working on the creative adaptation of Indeed brand and SMB campaigns for french market. Cutural consultation prior to global campaign shooting, suitability check for french market, adaptation of VO and SUPERS, VO casting and VO direction.
WEB COPYWRITING AND SEO
Complete copywriring of new Nicorette website. Writing the copy for headers, articles, product pages… Respect of strict medical guidelines and SEO brief.
IN-HOUSE FRENCH COPYWRITER
I worked 2 years as in-house french copywriter for Lands’ End, an American clothing company. I worked on newsletters, catalogues, collaterals and web copy for the french market.
ADAPTATION OF PRINT CAMPAIGN
Creative adaptation of the headlines and body copy following the « on » graphic design while staying natural, short and engaging in French.
CAMPAIGN FOR HEALTH SOLUTIONS AT WORK
Internal print campaign to inform SNCF employees that they can get specific benefits if they suffer of back pain, handicap or stress.