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PRESS AND OUTDOOR CAMPAIGN

Corporate campaign to promote employment of disabled people encouraging them to believe in their ambitions and get a successful career at SNCF.

OUTDOOR CAMPAIGN FOR NEW GREEN COKE

Copywriting of 3 headlines for the launch of new green Coke. National outdoor campaign to promote the diversity of the brand range.

SUMMER IN-STORE CAMPAIGN

Copywriting of several headlines for a campaign promoting summer icy and fruity range of new Costa Coffee beverages in stores.

COPY FOR SALES BROCHURES

Copywriting of headlines and bodycopy for several new cars sales brochures such as the 208 Gti, the 208 XY or the 308.

ADAPTATION OF TV COMMERCIAL

Creative adaptation of french Amazon TV commercial. Writing of the french voice-over, adaptation of captions, casting of VO talent and VO direction of the french recording.

WEBSITE CREATION FOR LOCAL GARAGE

Creation of logo and graphic identity for Garage Aubret. Creation of wordpress website, copywriring, photography and image retouch : garage-aubret.fr

PRINT AND IN-STORE CAMPAIGNS

Print ad for Knorr soup and  in-store promotional campaign for new Knorr Vie products mixing fruits and vegetables.

ADAPTATION OF GLOBAL TV CAMPAIGNS

Working on the creative adaptation of Indeed brand and SMB campaigns for french market. Cutural consultation prior to global campaign shooting, suitability check for french market, adaptation of VO and SUPERS, VO casting and VO direction.

WEB COPYWRITING AND SEO

Complete copywriring of new Nicorette website. Writing the copy for headers, articles, product pages… Respect of strict medical guidelines and SEO brief.

IN-HOUSE FRENCH COPYWRITER

I worked 2 years as in-house french copywriter for Lands’ End, an American clothing company. I worked on newsletters, catalogues, collaterals and web copy for the french market.

ADAPTATION OF PRINT CAMPAIGN

Creative adaptation of the headlines and body copy following  the « on » graphic design while staying natural, short and engaging in French.

CAMPAIGN FOR HEALTH SOLUTIONS AT WORK

Internal print campaign to inform SNCF employees that they can get specific benefits if they suffer of back pain, handicap or stress.